Una cadena argentina lanzó la versión local del fenómeno viral español de “Tinder en el supermercado”. Como estrategia para atraer clientes en un contexto en el que el consumo no despega, Changomas se sumó a la iniciativa que estará vigente hasta fin de mes en sus 93 sucursales del país.
La firma tiene varios locales en San Juan, ¿se sumarán los sanjuaninos a la tendencia mundial?
“Las apps de citas pasaron de moda. Así que nos unimos al reto. ¿Te sumás? ¡Te esperamos! Vení de 19 a 20 horas y encontrá mucho más que ofertas: encontrá el amor en el supermercado”, invita la campaña, con los hashtags “sabemos de ofertas” y “sabemos de amor”.
Al igual que la tendencia que se puso de moda en Mercadona en España, con adolescentes y jóvenes que concurren a las tiendas para “matchear”, Changomas –que se quedó con los activos de Walmart y está en manos de GDN, el grupo de Francisco De Narváez– llama a los visitantes a “sumar una lata de ananá al changuito para mostrar que están disponibles”. Y marcó las reglas: “Si agregás alfajores, sos una persona dulce; vino, si buscás algo serio; y yerba, si querés algo casual”.
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